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Irish Newspaper Circulation revenues

As it a calendar year it a good time to look at over numbers – but the ones that count – €’s. Looking at the circulation figures and the cover price of the respective papers – we can see the how the shift in numbers affects the top-line. There are a few caveats to this analysis. It’s the difference in average circulation between the first half and second half of the year, it’s the December cover price that’s used and a title with different cover price at the weekend – the week day cover price was used (normally the lesser). In the morning market the tabloids took the brunt of the blow accounting for about 70% of the decline. €6.5 was taken out of the market. That’s not €6.5m from the publishers – they would net about half of a titles revenue. There are plenty of mouths in that food chain – retailers, wholesalers, VAT etc. In the Sunday market – we’ll begin by ignoring the figures for the Sunday Mail. Again the tabloids are back a good bit and the market declined by nearly 18,000 copies. €8.2m was lost in this market on average throughout 2009. Title Total Ave…

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Irish Newspaper Circulation December 2009

The last month of the year shows no improvements. The Redtops had a bit of a disaster – possibly down to poor distribution due to the adverse weather and also as a huge amount sporting events were cancelled – a big draw for their readers. The Daily Star was back over 5,000 month on month and The Sun back by 3,600. The latter is most likely still suffering from the vagaries of the Glass Palace in Stephens Street (AKA Dunnes Stores) where they stamped their feet and demanded their own T+C’s. When News International declined their offer, the Glass Palace and her cohorts locked all of their titles out of all their stores. They are suffering – more so in the Sunday market where they have two titles News Of the World (-5,938) and The Sunday Times (-7,044). Every Cloud….It seemingly saved the neck of The Sunday People who were making great strides to break through the 20’s mark and into their teens. But possible substitution at the newsstand in the aforementioned chain saw them actually gain 800 copies. The Morning Market dropped 12,000 copies, month on month. Bad Weather,  seasonal factors and general apathy were the factors there, the…

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Regional Newspaper Circulation July Dec 2009

This is a bit text heavy – but struggle on!  Without going through each title line by line the topline data can be summarised as follows:    Papers no longer having a figure for July Dec 2009 are not necessarily defunct, many have opted out of the ABC audit for their own individual reasons.    In July/Dec 2009 four publications have joined the audit and four opted out. Like for like sales show that they are down 33,000 or 7% on 2008 and 53,000 or 11% on 2007. Of the papers under the audit there are still 435,000 papers sold every week and possibly close to that again for papers not in the audit. Regional newspapers are still hugely popular – not in the larger cities and towns who would be better serviced with television as perhaps a more savvy radio medium. Dublin does not ‘do’ regional’ or perhaps it should be better termed ‘local’ press. Local papers have a massive commodity that they don’t exploit – local news. A quick look at this post and some of their websites will confirm that point. In terms of selling themselves, not to the local community, but to a wider press buying public, they…