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Independent Directory closure

The Independent Directory drew its last breath on Friday. In a statement IN&M said it was ‘restructuring’ and that the book would be printed on a two year cycle instead – which is highly doubtful if you are laying off all your staff. But the book/business was always on the back foot. The market is dominated by the Golden Pages and the Directory never really managed to break the hold the GP had. 2009 saw a sharp decline in the business sectors where the Directory took most of its advertising and this was, seemingly, the final nail in the coffin for the business. It had always been a ‘poorly’ child and it never really managed to get the momentum needed to make it a (consistently) profitable business. At best it got the odd few years of forward traction, mainly it spun its wheels and latterly its trajectory was backwards. The businesses (for a myriad of different reasons) never fully ‘did’ the internet side of the equation that was left up to another business in the group “Your Local”. And never the twain shall meet. Your Local and the Directory were both part of the same group, in the same business…

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Irish Newspaper Circulation November 2009

We had 15 fallers and 10 climbers this month, the fallers in the Sunday department in the main. The Sundays are back 12,000 which, in comparison to other months, it’s a hefty fall. The biggest faller was the News of the World, followed by its companions The Sun and the News of the World. Not insignificant in this figure would be that fact that Dunnes Stores decided during last month that it didn’t like the terms and conditions set by News Int and stopped stocking the three papers. You would have to suggest that the decreases in the three titles are related to this move by Dunnes. The Sunday Times lost 3,000 copies and is down to a year low. The Sun dipped into the 80’s, a parish it hasn’t visited since the late 90’s. The News of the World is down a good 8,000, bringing it into territory not visited in over a decade. Some of the ‘indigenous’ print businesses have, all too often, used the expression ‘foreign newspapers’ aimed at particular titles in the market. Is it to, in some way, distance themselves from them or make themselves more appealing to the Irish newspapers populous? These much maligned…