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Irish Newspaper Circulation October 2009

Another month and guess what …. Daily Mail fell over the fifty mark, but the sibling had a monster month adding 20,000 to their circulation figure – which is impressive, to say the least. They gave a way some big CD’s during October namely Robbie Williams and Pavarotti and they also signed up Rachel Allen backed with her own 24 page glossy culinary guide – all combined to make a recipe for success in October. Only for that, the Sunday market would have been a disaster. Taking out the MoS the market would have been down 14,000. The Sunday Mirror dipped into the 30’s and the Sunday People are still fighting hard to break through the 20 mark. The Daily Star on Sunday lost any gains from the previous month. In the morning market, the tabloids were down – not even a few world cup matches could boost their numbers.   Continuing on from our last lesson – “How to loose 80% of your circulation in a month  – 101” – well it looks like the Sunday Mail “found” a few copies it lost in September, 1,387 to be exact. They may have found them under the stairs or under the…

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Competition Authority rules on Herald AM/Metro

The Competition Authority has finally approved the deal between IN&M, Irish Times and the publishers of the Daily Mail. They have cleared the way for IN&M to acquire and interest in Fortunegreen, the current publisher of the Metro. Under the deal the Herald AM and Metro will cease publishing and it will be replaced by the fantastically imaginatively titled “Herald Metro”. The title seems to scream the all parties wanted to hold on to a shred of ‘branding’. Anyway.. There are a few caveats to the ruling: the shareholders will direct Fortunegreen to operate Metro Herald as an independent competitor of the shareholders’ newspapers. The management of Fortunegreen will make decisions in respect of certain key competitive parameters without requiring the approval of the shareholders or their representatives on the Board. the directors nominated to the Board of Fortunegreen will not have day-to-day responsibility for the advertising function of any daily newspaper sold in the Dublin Area  and certain information will not be exchanged between the shareholders and between the shareholders and Fortunegreen in respect of their own business activities Fortunegreen will have the incentive and the ability to be an effective independent competitor in the market for display newspaper…

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Sunday Times and Dunnes Stores

From an ugly but effective full page ad carried in the Sunday Times on Sunday, it looks like war has broken out between the Dunnes Stores and News International. The ad stated that The Sunday Times, News of the World and The Sun would no longer be available in Dunnes Stores and the full page furnished a list of retailers in close proximity to Dunnes Stored outlets that would still be carrying those papers. Dunnes, as only they can, have decided to stop stocking ‘the majority of Daily newspapers’ The Mail , Irish Times, Daily Mirror also falling fowl of some whim or another in the glass palace in Stephens Street. Dunnes Stores have in the past looked for their own terms and conditions from certain newspaper groups as opposed to industry wide terms standard for other retailers. Perhaps the new strap line should be: “The difference is, we don’t stock newspapers”