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Newspaper Circulations September 2009

Like it never happened and not a mention of it anywhere -‘like the orphan child’ as they used to say. One day your group has a combined circulation in the Republic of 6,400 (nothing ecstatic I know, but still..). Then the next month it’s a combined 1,400 – but not a jot about it! Is this the Mary Celeste of the September numbers? The circulation of the Daily Record and its big sister the Sunday Mail have all but collapsed here – but overnight? I don’t think so! In the absence of any comments either on the ABC site or on the publishers site it’s open to idle speculation as to where the 5,000 ‘sales’ went to. Anyway, same swings and roundabouts again. The Sun took a bit of a pasting loosing 2,500 copies in the month unlike its bedfellows as the other Red Tops did well. September should be a decent month for the Reds in particular with the Premier League in full swing and, importantly, the All Ireland Football and Hurling finals normally throw on a few extra copies for the tabloids. And rightly so as they make a good fist of reporting the domestic sport (during the…

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Irish Internet Statistics from Eurostat

EuroStat, the research body for Europe, published some interesting comparative figures in late September, which I finally get to comment on (not that the boffins in the EU are holding their breaths waiting for my comments!). The survey was conducted in the EU 27 countries and a further four countries to cover a ‘euro zone’. The questions are fairly basic but at least we are able to draw a competitive between ourselves and the rest of this Eurozone. Looking at the stats it has to be remembered that there are massive regional differences. Some countries adopted to the Internet much quicker (some due to geographic factors) and some of the countries – the ‘accession’ countries – are really just getting to grips with all the new technologies. As soon as I began to look at the recent statistics, I began to glaze over. Not because I found them dull and uninteresting but, due to the structure for the European Union, the data becomes particularly repetitive. The same group of countries features on the top of each list and, likewise, the same group feature at the bottom of the list. So, the easiest and most efficient way to look at this…

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Standard Stuff Really

The London Afternoon/Evening market has how (as of Monday) become a completely free model with the last bastion of cash, The Evening Standard, giving up the paid for model in favour of a free model. It was a fairly disparate market and more crowded twelve months ago, but it’s a homogenous one now will all the lasting publications opting to be given away. The Standards MD suggested that out of the 235,998 copies claimed in the ABC, they got revenue from around 100,000. At the counter the paper sold for 50p which, after deductions possibly netted them in or around 40p a copy which equates to £40,000 a day to be found or £12.5m a year. The MD noted that £5m would be saved immediately from the marketing budget – suggesting there is to be little or no marketing for the brand in future. But there is still £7.5m to be found elsewhere and that’s just to be back in a reported loss making position! Heaping more pressure on the commercial department the owners stated that by upping the print run to 600k an evening will leave them: in a much better place to grow revenue than if we had…