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Irish Readership Figures 2009

And finally…. something positive on the print front.  The JNRR (Joint National Readership Research) was released and it showed that, contrary to all the signs at the news stand, readership of newspapers went up year on year. It covered the period July 2008 to June 2009 (and a comparison is drawn from the same period twelve months earlier). Readership of any newspaper, morning, evening, Sunday, or weekly was marginally up year on year with the morning showing the biggest gains – up around 7%. There were big increases for the Irish Independent and, certainly in percentage terms, for the Irish Times as well. Both papers will be buoyed as they reached readership numbers that they haven’t seen in a several years. The Sundays showed a decline, but you have to factor that the “any Sunday” answer is “any Sunday in the survey”. As the Sunday People pulled out of the survey this year it is slightly imbalanced. I’d suggest that the like for like readership is up on the year. A little like the circulation numbers, some of the tabloids seem to have taken a knock in the 12 months namely the Sunday World and News of the World. The…