digital

UK SEO Changes under Caffeine

Further to the post yesterday and whilst I am waiting for some updates, I decided a look over the pond might be in order. If we thought that our market was competitive for car insurance, then the UK would take your breath. Flick through any of the Golds or Paramount channels and you will see an array of direct and comparison sites for Car insurance vying for eyeballs. Anyway, I did the same as yesterday and took the top sites currently appearing in Google.co.uk to see where they would end up, if and only if, the Caffeine formula was applied in its current format. Mr Cutts suggests that when it is applied that it will be a “fundamentally big change” – so we might as well see that the possible outcomes would be so that we can either begin to try and see why the movements are taking place. Taking the top 30 results in Google.co.uk under ‘car insurance’ the outcome under Caffeine would be: Sites Stationary 6 Down 6 Increased 12 Joined top 30 5 Left top 30 5 Trying to gauge the ‘volatility’ of this movement is particularly difficult. Just how volatile was the change? Adding the sum…