Newspaper Circulations August 2009

August shows a ‘modest’ increase in newspaper sales, the market picking up by 10,000 copies. This was really down to the Sunday market increasing by 13,000 and the morning papers backing by 3,000. In the mornings the Tabloids again took a bit of a hit. August being a strange months for Tabloids. There is a seasonal lull in the ‘trades’, which has a negative effect on their circulations. But this is normally balanced with the kickoff off of the the UK soccer season, so maybe within those figures is that magical mix. Title Jul Aug +/- Daily Mirror 64,997 64,948 […]

Irish Readership Figures 2009

And finally…. something positive on the print front.  The JNRR (Joint National Readership Research) was released and it showed that, contrary to all the signs at the news stand, readership of newspapers went up year on year. It covered the period July 2008 to June 2009 (and a comparison is drawn from the same period twelve months earlier). Readership of any newspaper, morning, evening, Sunday, or weekly was marginally up year on year with the morning showing the biggest gains – up around 7%. There were big increases for the Irish Independent and, certainly in percentage terms, for the Irish […]

UK SEO Changes under Caffeine

Further to the post yesterday and whilst I am waiting for some updates, I decided a look over the pond might be in order. If we thought that our market was competitive for car insurance, then the UK would take your breath. Flick through any of the Golds or Paramount channels and you will see an array of direct and comparison sites for Car insurance vying for eyeballs. Anyway, I did the same as yesterday and took the top sites currently appearing in to see where they would end up, if and only if, the Caffeine formula was applied […]

Car Insurance SEO changes?

With Google testing its current beta search engine “Caffeine” its worth having a look at one incredibly competitive market – Car Insurance. It’s interesting to see how the different companies square up to each other now – and how, under the proposed changes of Caffeine, will the rank thereafter. It should be noted that this search engine is very much in development and that the results should, like the engine, the treated as beta. There are no guarantees that after the new formula has been adopted the results here will be the same. As people comment on the results Google […]