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Newspaper Circulations August 2009

August shows a ‘modest’ increase in newspaper sales, the market picking up by 10,000 copies. This was really down to the Sunday market increasing by 13,000 and the morning papers backing by 3,000. In the mornings the Tabloids again took a bit of a hit. August being a strange months for Tabloids. There is a seasonal lull in the ‘trades’, which has a negative effect on their circulations. But this is normally balanced with the kickoff off of the the UK soccer season, so maybe within those figures is that magical mix. Title Jul Aug +/- Daily Mirror 64,997 64,948 -49 Daily Record 2,332 1,736 103 Daily Star 100,112 99,317 -795 The Sun 96,448 95,457 -991 Daily Express 3,706 3,700 -6 Daily Mail 48,714 48,662 -52 The Daily Telegraph 3,273 3,146 -127 Financial Times 3,684 3,542 -142 The Guardian 4,371 4,321 -50 The Independent 1,487 1,382 -105 The Times 3,023 3,081 58 Morning Market 332,147 329,292 -2,855 Daily Star – Sunday 57,245 58,108 863 News of the World 136,916 138,948 2,032 Sunday Mail 6,698 4,715 -1,983 Sunday Mirror 41,724 43,052 1,328 The People 23,527 23,317 -210 Sunday Express 5,134 4,932 -202 Sunday Post 942 920 -22 The Mail on Sunday…

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Irish Readership Figures 2009

And finally…. something positive on the print front.  The JNRR (Joint National Readership Research) was released and it showed that, contrary to all the signs at the news stand, readership of newspapers went up year on year. It covered the period July 2008 to June 2009 (and a comparison is drawn from the same period twelve months earlier). Readership of any newspaper, morning, evening, Sunday, or weekly was marginally up year on year with the morning showing the biggest gains – up around 7%. There were big increases for the Irish Independent and, certainly in percentage terms, for the Irish Times as well. Both papers will be buoyed as they reached readership numbers that they haven’t seen in a several years. The Sundays showed a decline, but you have to factor that the “any Sunday” answer is “any Sunday in the survey”. As the Sunday People pulled out of the survey this year it is slightly imbalanced. I’d suggest that the like for like readership is up on the year. A little like the circulation numbers, some of the tabloids seem to have taken a knock in the 12 months namely the Sunday World and News of the World. The…

digital

UK SEO Changes under Caffeine

Further to the post yesterday and whilst I am waiting for some updates, I decided a look over the pond might be in order. If we thought that our market was competitive for car insurance, then the UK would take your breath. Flick through any of the Golds or Paramount channels and you will see an array of direct and comparison sites for Car insurance vying for eyeballs. Anyway, I did the same as yesterday and took the top sites currently appearing in Google.co.uk to see where they would end up, if and only if, the Caffeine formula was applied in its current format. Mr Cutts suggests that when it is applied that it will be a “fundamentally big change” – so we might as well see that the possible outcomes would be so that we can either begin to try and see why the movements are taking place. Taking the top 30 results in Google.co.uk under ‘car insurance’ the outcome under Caffeine would be: Sites Stationary 6 Down 6 Increased 12 Joined top 30 5 Left top 30 5 Trying to gauge the ‘volatility’ of this movement is particularly difficult. Just how volatile was the change? Adding the sum…

digital

Car Insurance SEO changes?

With Google testing its current beta search engine “Caffeine” its worth having a look at one incredibly competitive market – Car Insurance. It’s interesting to see how the different companies square up to each other now – and how, under the proposed changes of Caffeine, will the rank thereafter. It should be noted that this search engine is very much in development and that the results should, like the engine, the treated as beta. There are no guarantees that after the new formula has been adopted the results here will be the same. As people comment on the results Google should take those on board and adjust their fire. Caffeine Google Diff Site 3 1 -2 www.pibasure.ie 4 2 -2 www.pibasure.ie/car-insurance.aspx 1 3 2 www.quinn-direct.com 2 4 2 www.quinn-direct.com/car-insurance 5 5 0 www.insure.ie 6 6 0 www.bestquote.ie 7 7 0 www.fbd.ie 12 8 -4 www.quoteme.ie 17 9 -8 www.moneysupermarket.com/motor 15 10 -5 www.nononsense.ie 14 11 -3 www.aaireland.ie/car-insurance 11 12 1 www.carinsurance.com 19 13 -6 www.aviva.co.uk/car-insurance 10 14 4 en.wikipedia.org/wiki/Vehicle_insurance – x 15 x www.mansfieldinsurance.ie/car-insurance.aspx – 29 16 -13 www.swiftcover.com/ – Similar – x 17 x www.autotrader.ie/ – Similar – x 18 x www.askaboutmoney.com/showthread.php? x 19 x www.autoquotenow.com x 20 x…