Print

Irish Newspaper Bulks

The issue of “Bulk Sales” is being feverously discussed across the pond due to some six national titles having to revise their monthly circulation figures downwards. This happened when the ABC noticed that the claimed bulk figures for the titles were higher than the the actual – you can read more in the Media Guardian on the topic. But what’s the level of bulks here and who uses them? The answer is a little difficult as the reporting of circulation figures for the those who (kindly enough) release monthly data differs slightly from those who report six monthly. The only level ground between the two reports is that they all report the number of copies that they sell at the “basic cover price”, so that’s what I used as a comparison. The gap between the Average Net per issue and copies sold at BCP is made up primarily of bulks, but also includes newstrade at below BCP, issue specific bulks and copies sold outside the Republic and the UK. Some papers have a much larger subscription base than others and that has a tendency to distort the picture slightly. But for a quick analysis the table below gives an indication of…

Print

Regional Newspaper Circulation 2009

Regional papers are feeling the pinch with a year on year decline in the order of 8%. But some papers are really feeling the squeeze. As a group, of those that are audited, they are back nearly 30,000 copies. The table below is a bit information overload – but it’s worth looking at the data at that level. Jan-June ’08 Jan-June ’09 +/- ‘000 +/- % The Anglo Celt 13,836 13,247 -589 -4% The Argus 11,477 10,591 -886 -8% Bray People 5,208 4,836 -372 -7% Carlow People 4,599 4,608 9 0% Connacht Sentinel 5,119 n/a Connacht Tribune 24,407 n/a The Corkman 8,017 7,504 -513 -6% Donegal Democrat (Thurs) 12,572 11,978 -594 -5% Donegal Democrat (Tues) 8,882 7,970 -912 -10% Donegal News Friday 11,977 11,541 -436 -4% Donegal News Monday 3,630 3,873 243 7% Donegal News 15,607 15,141 -466 -3% Donegal Post 4,977 4,257 -720 -14% Drogheda Independent 10,020 8,801 -1,219 -12% The Echo 9,263 7,792 -1,471 -16% Enniscorthy Guardian 7,453 7,361 -92 -1% Fingal Independent 5,432 4,776 -656 -12% Foinse 4,359 3,746 -613 -14% Inish Times 6,070 5,486 -584 -10% The Kerryman 25,089 22,797 -2,292 -9% Kilkenny People 15,526 14,393 -1,133 -7% Leinster & Offaly Express 15,457 14,186 -1,271 -8%…

Print

Northern Ireland Newspaper Circulation

I’ve been particularly remiss in updating information about the newspapers in Northern Ireland. I keep a track of the Google (and others) searches directing people to this poor blog. Of late, I noticed that a good few searches were coming in looking for information on Northern Ireland newspaper circulations. I’d hate to fell that you didn’t get what you were looking for: Title Jan – June 2008 Jul – Dec 2008 Jan – June 2009 Newsletter 26,199 25,253 25,250 Irish News 47,911 47,819 46,800 Belfast Telegraph 75,964 69,457 68,024 Belfast News 46,966 47,446 46,865 Irish Independent 1,994 1,914 2,070 Irish Times 3,929 3,828 4,001 Total 202,963 195,717 146,210 Sunday World 65,436 64,901 63,637 Sunday Life 66,763 63,528 63,528 Sunday Independent 6,794 6,264 6,557 Sunday Business Post 1,297 1,438 1,638 Sunday Tribune 3,328 3,222 3,162 Total 143,618 139,353 138,522 I suppose the only real highlights are that, over the year, the BelTel lost nearly 8,000 copies and the Sunday Life lost 3,200. Volumes are low as is the population in the franchise. Another possible reason for small Daily volumes is a thriving ‘non-daily’ market with nearly half a million weekly papers being sold every seven days in the North. The tabloids…

Print

Irish Newspaper Circulations 2009

The “Island Of Ireland” report was released today charting the path of Irish Newspapers since the beginning of the year and comparing them to the same period in 2008. No prizes for guessing the outcome. First off I will have a look at the market overall, which as you can see, has dropped nearly 100,000 copies in the year or 4.6%. The Sunday market contributed for almost half of the decline and only one paper managed to increase its circulation (above a single % digit). 2008 2009 Diff Diff Jan-Jun Jan-Jun ‘000 % Total Sunday 1,237,709 1,182,595 -55,114 -4.4% Total Morning 681,629 653,304 -40,382 -5.9% Total Evening 105,276 95,379 -9,897 -9.4% Total Market 2,024,614 1,931,278 -93,336 -4.6% In percentage terms its the evening market that’s taking a pasting – but it’s not alone in any of the cities around the world that still have an evening edition. The market is now back to levels last seen a decade ago.  Revenue wise (and ignoring the odd cover price rise) the market is back €36m – now worth a total of aboyt €455m.

Print

Sunday Newspaper Circulations 2009

In the Sunday segment one of the only papers in the report to grow its circulation was the Sunday Business Post, so congratulations to them. The rise can be attributed to a very strong start to the year, so perhaps an ‘r’ is good for a business newspaper. The Sunday Times also managed the bestgrowth of all papers in the report gaining a very healthy 11%. But, and not to rain too much on the parade, the last two months have not been at all kind to their figures, so it’s wait and see if they can hang on. Looking at the percentages, I am not overly concerned with papers coming from a low base like the Independent on Sunday or Sunday Express as they tend to deflect from the bigger picture. The big looser over the year was the News of the World, lightening it’s load by some 20,000 copies, whilst still managing to sign a few ‘celeb’ sports writers in the period. They were the worst performers of all the papers. The Sunday World and the Sunday Independent also taking a bit of a hit 4% and 5% respectively.  Notably the latter carries a bit of “padding” in…

Print

Irish Morning Newspaper Circulations 2009

The morning market is down 4% or 28,000 copies with the Irish Independent and half sibling, The Irish Daily Star, accounting for a good deal of that. In general the year has not been good to the ‘red tops’ with that segment back nearly 10,000 copies year on year. The Red Top market in 2005 was 305,000 copies per day and commanded a 45% share of the morning market. It’s now back to 264,000 a day and a 40% share. Not to type cast the red top market too much, but they have been in decline in concert with the decline in the construction industry since around 2005 . 2008 2009 Diff Diff Jan/June Jan/June ‘000 % Irish Independent 159,363 152,204 -7,159 -4% Irish Times 118,259 114,488 -3,771 -3% Examiner 54,191 50,346 -3,845 -7% Irish Daily Star 109,413 102,880 -6,533 -6% Daily Mirror 64,427 64,525 98 0% The Sun 99,646 96,683 -2,963 -3% Daily Express 3,361 3,259 -102 -3% Daily Telegraph 3,479 3,188 -291 -8% Financial Times 4,768 4,152 -617 -13% Guardian 4,744 4,524 -220 -5% The Independent 2,201 1,904 -297 -13% The Times 3,439 2,924 -516 -15% Daily Mail 54,338 52,227 -2,111 -4% Total Morning 681,629 653,304 -28,325 -4%…

Print

Irish Evening Newspaper Circulation 2009

Finally, the beleaguered evening market, down another 10,000 copies  or 9% year on year. How long these losses are sustainable is beyond me. The Herald is now under serious downward pressure and certainly not helped by the proposed merger of the Healed AM and Metro into the “Hetro”. It will be interesting as IN&M own all of the Herald and will own 1/3 of the new company/freesheet – decisions , decisions. 2008 2009 Diff Diff Jan/June Jan/June ‘000 % Evening Herald 79,447 71,187 -8,260 -10% Echo 25,829 24,192 -1,637 -6% Total Evening 105,276 95,379 -9,897 -9% The Herald moving ever closer to the swinging sixties (swinging axe!) the Echo is in the roaring twenties. The evening market is a thesis in its own right and would make a great one at that. Consider these pearls for example. The total market is now the same as the circulation of the Evening Herald, alone, in 2002. The market has been in decline formore than two decades and is plummeting towards … extinction? The chart is worth broadening to showing the slope since 1990 and the demise of the Evening Press is unmistakable on the chart.

digital

Update on the Beta Sandbox

As a small update on the new sandbox – I have been running this in the background this morning to give a better picture of what Google suggests will be the search rank of ‘Dublin hotels’ if the sandbox formula was inherited. The list shows that at the top the changes are, in the main, minor – but only in comparison to some of the violent swings seen in the outer reaches. The real points are that some sites have disappeared completely from the top fifty and others have shot to fame. Take The Hilton website, it doesn’t currently exist in the Google top 100 but would be installed in the top 10 under sandbox. To be specific – the same website is ranked around 400 currently! So if most of the sites have stayed the same (give or take) what has the Hilton in it’s arsenal that propels it so far and fast under the beta version? Website Google Caffeine Change http://www.goireland.com 1 1 0 http://www.dublinhotels.com 2 4 -2 http://www.easytobook.com 3 2 1 http://www.laterooms.com 4 4 0 http://www.dublinhotelreservations.com 5 6 -1 http://www.dublinevents.com 6 5 1 http://dublin.placestostay.com 7 16 -9 http://www.lastminute.com 8 7 1 http://www.jurysinns.com 9 8 1 http://www.hilton.co.uk/dublin 10…

digital

Big Search Results Changes

Google have, seemingly, been working feverously in the background for the last few months on a ‘few modifications’ to its search engine which they have made available. These search results modifications are currently in a beta and can be viewed here. The explination as to the changes can be viewed here. They have made alterations to the way in which some sites will rank in their “new modified search engine results”. And they quote that: The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results Won’t notice the difference – only if you have absolutely no interest in search engine optimisation or where your site will line out on the new order! So to highlight theses difference, I looked at one of my ‘pet expression’s’ – “Dublin Hotels”. The reason I use that term is that it’s nice and competitive and there’s plenty of jockeying for search results positions. So, I compared the top ten results under Google.com for the expression ‘Dublin Hotels’ against the same search using their proposed ‘sandbox’ results (which are only .com. Admittedly after a few days off and a disengaged brain this…

Print

Newspaper Circulations July 2009

No good news, at all. One ray of light is that, bar six, of the 24 papers that kindly enough issues monthly certificates for their circulation figures have increased their month on month figures. The morning papers are up a modest 4,000 copies the Sundays up 17,000. The decreases in the Sunday market was very much driven by a fairly spectacular fall of 16,000 copies for Mail on Sunday. The market is down 6,000 copies on month on month and 46,000 since January and nearly half of that is down to the bad fortunes of the Mail and Mail on Sunday. Next week the Island of Ireland report will be issued. This will give the six monthly average of the other papers in the market that done report monthly. I suspect there will be a few splatters of blood on the wall after digesting those figures. However real story will be behind the overall figures when the bulk sales are stripped out and we see the actual number of people that are prepared to put their hands in their pockets for a newspaper. Title Jun Jul Diff Since Jan Daily Mirror 63,639 64,997 1,358 -456 Daily Record 2,229 2,332 103…