At one point yesterday, about lunchtime, I got a massive attack of boredom… So I decided to see what the policy of Tender Me was either conservative or “publish and be dammed” It’s the latter, well it was momentarily. The ad removed not too long after posting.
Neilsen have just released some fairly sobering statistics on the state of the Advertising economy for the first quarter of 2009. Globally, ad spend is down just over 7% compared to the first quarter in 2008. North America took the brunt of the fall with spending declining by over 12%. Europe did only marginally better with a decline of nearly 9%. From an Irish point of view a 9% decline would have been welcome. The report indicates that Ireland’s ad spending fell by a massive 21.2% year on year, only surpassed in Europe by the decline in Spain of […]