SME’s and their Marketing Budget

The results of a survey conducted by Truvo for a recently held conference are particularly interesting for SME’s. The survey was conducted in three countries – Belgium, Ireland and Portugal. In total they canvassed 1850 small businesses and, as the survey was conducted in May 2009, it’s particularly topical. They posed the question: How do you allocate your marketing & advertising budget: Truvo have a vested interest in the SME sector. It’s where they get most of their revenue. This company, and others like it, have seen a decline in print adverting, advertiser numbers and average advertiser spend in recent years. […]