Broadband access
digital

Irish Broadband Penetration

Broadband penetration, according to the OECD stands at 65% of all households. This leaves us behind the Euro 27 Average at 67.3%. Our near neighbour penetration rate stands at over 80% and top slot is taken by Korea (shout I’d assume) at just shy of 100%.   ComReg (data to Q4 2012) on the other hand give us a myriad of stats. We have 1.6m active internet subscriptions. 727k of these are DSL (copper wire to the great unwashed), 306k on Cable broadband, FWS firms at 64k, “Other” which might be satellite etc at 12k and 554k for Mobile subscriptions. The mobile subscription is really should be call 3G subscriptions. Many of the ‘mobile’ broadband subscriptions are very much ‘fixed’ to a home PC, but it’s just that the service provider is one of the mobile networks so the word mobile, while giving the hint of portability may not be the best choice of words. You can see clearly two things. Firstly the fairly meteoric rise of mobile broadband since 2007 and secondly,  the rate of increase in the market as a whole seems to have slowed over the past two years.   Broadband Type Subs DSL Broadband 727,377 Mobile…

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Media Revenues from 2009 to 2013

You have been handed the Media Revenue ‘crystal ball’, courtesy of the people over at PricewaterhouseCoopers Ireland– so which horse will you back? A recent survey on the Irish Entertainment and Media Landscape makes for some particularly interesting reading as it predicts (as much a one can) the revenues streams for the various media sectors between 2009 and 2013. Naturally some sectors fair much better than others in their predictions. They estimate that the industry as a whole will be worth $4.98 billion in 2009 rising to $5.9 billion in 2013 a growth of 2.7% per annum. This sector is delivers just under 2% of our GDP, but in terms of numbers employed in the sector as a whole its possibly disproportionate. The real growth sector in Ireland will be access to the internet which is said to grow by 12% per annum until 2013. The stark truth about that figure is that our Broadband penetration is, according to ComReg, at 28.8% in Q1 2008 and this is both fixed line and mobile access. This rapid growth is only comes on the back of poor penetration rates over the past few years, so it really only catch-up. Medium Annual Growth…

digital

Used Car Websites and SEO

If you’ve been away, and I mean somewhere completely devoid of communications, then you missed the ‘crises’ in the car industry. New car sales have hit rock bottom and its been the worst year in recent times. In January alone new car sales were about 35% of the previous year’s level of sales. So, if the new car business wasn’t moving, there was (or is a growing) demand for second hand cars and seemingly an even bigger demand for cars within certain emissions categories which have the effect of reducing your overall running costs as well as the car tax. The ‘Net is a fantastic for searching for second hand cars and it would always seem safer to do this in the comfort of your own home rather than being ‘oiled’ up by Boycie on site. So, I was recently afforded the opportunity to look under the bonnet (hood) of searching for second hand cars and, on the back of that, I have committed a few interesting facts to pixels. I suppose the normal caveats should be voiced and aired: For this exercise I am looking at the second hand business using about 50 keywords none of which are ‘local’…

Print

Irish Newspaper Circulations June 2009

Possibly a month where the recent declines seems to have, in the main, settled down. The Daily Mirror was the big loser in the mornings along with the Daily Mail. The Redtops had a torrid time in recent months, but last month it looks like the declines may have bottomed out. The Mail On Sunday robbed rival The Sunday Times of 5,000 copies in one single month. The News of the World made much welcomed gains this month. May June MoM -/+ Daily Mirror 66,482 63,639 -2,843 Daily Record 2,297 2,229 -68 Daily Star 93,692 93,502 -190 The Sun 95,609 95,153 -456 Daily Express 3,311 3,460 149 Daily Mail 50,061 48,144 -1,917 The Daily Telegraph 3,266 3,276 10 Financial Times 3,998 3,708 -290 The Guardian 4,412 4,222 -190 The Independent 1,815 1,572 -243 The Times 2,852 2,934 82 Daily Star – Sunday 51,372 50,903 -469 News of the World 128,005 136,400 8,395 Sunday Mail 6,622 6,718 96 Sunday Mirror 39,407 39,630 223 The People 23,842 22,874 -968 Sunday Express 4,823 4,700 -123 Sunday Post 875 861 -14 The Mail on Sunday 112,416 117,418 5,002 Independent on Sunday 1,559 1,572 13 The Observer 9,756 9,417 -339 The Sunday Telegraph 2,847 2,726…

digital

A ‘Tender’ request for help

At one point yesterday, about lunchtime, I got a massive attack of boredom… So I decided to see what the policy of Tender Me was either conservative or “publish and be dammed” It’s the latter, well it was momentarily. The ad removed not too long after posting.

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Ireland Advertising Spend Q1 2009

Neilsen have just released some fairly sobering statistics on the state of the Advertising economy for the first quarter of 2009. Globally, ad spend is down just over 7% compared to the first quarter in 2008. North America took the brunt of the fall with spending declining by over 12%. Europe did only marginally better with a decline of nearly 9%.      From an Irish point of view a 9% decline would have been welcome. The report indicates that Ireland’s ad spending fell by a massive 21.2% year on year, only surpassed in Europe by the decline in Spain  of 28.2%. In Italy advertising fell by 19.1% and in the UK it was down 14.7%. The Irish decline (based on Q1 2009 projections) would be a decrease of about ?300m in ad spending in Ireland, bringing us back to spend levels last seen in 2003. Worldwide magazines were the biggest losers, with their ad revenues declining by 17% year on year. That’s a real follow-on from the ‘credit crunch’ as magazines over the past few years had become very niche, specialist products, some focusing on high spend activities. The last chart shows the sectors that have reigned in their advertising…

digital

Facebook coupons: Hot and not so hot

The words “Starbucks” and “coupons” would have to be predicated with the adage “once bitten..”. The reasons for this are legend and well documented. However it’s good to see that they seemed to have learned their lesson and, in a recent promotion, they teamed up with Facebook to offer their customers a chance to sample one of a range of new ice-creams. Facebook users simply (a little over exaggeration) used a widget to claim one pint of ice cream. The widget allowed them to download a coupon delivered through Coupons.com. This coupon is then redeemed at the counter of your local store. This promotion is nailed down with terms and conditions – primarily that they won’t dispense more than 800 pints an hour, one coupon per household (legal more that practical) and the limit is 280,000 pints if product for the duration of the promotion. In late 2008 Coupons.com partnered with Facebook to offer their users and Facebook partners the ability to print coupons through via its widgets. It’s this partnering and the credit crunch that lead to a staggering fact form coupons.com: in the first five months of 2009, the value of coupons printed through their site ($313m), exceeded…

seattlepi
Print

Print Transferring to Online

Back in March, the Hearst Organisation made a decision to cease publication of the daily the Seattle Post-Intelligencer in favour of moving the newsgathering output online. A decision hoisted on the company after the title lost $14m in 2008. The decision was taken to stop the presses and push the news into the pixels. So, on March 17th, the last paper rolled through the presses. Swiftly on the back of that transition, the corporation wielded the knife and slashed staff number from 165 to 20. Figures from Compete suggest that the publication may have risen for the ashes as the rise in web traffic in subsequent months has been somewhat meteoric, hitting a high of 718k visitors a week in April. But that may well have been only a sentimental trip for some visitors, as their visitor numbers slid back about 60k in May. It would suggest that there is certainly a market there for the brand going online (in the absence of it not being found in print naturally!). Hearst owns a raft of print titles (amongst other media interests) through newspapers, magazines and directories. The group knows that the migration is to online so, its said, that relinquishing…

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SME’s and their Marketing Budget

The results of a survey conducted by Truvo for a recently held conference are particularly interesting for SME’s. The survey was conducted in three countries – Belgium, Ireland and Portugal. In total they canvassed 1850 small businesses and, as the survey was conducted in May 2009, it’s particularly topical. They posed the question: How do you allocate your marketing & advertising budget: Truvo have a vested interest in the SME sector. It’s where they get most of their revenue. This company, and others like it, have seen a decline in print adverting, advertiser numbers and average advertiser spend in recent years. In Ireland their print revenues fell 9%, their online gained 65% (coming from a low base) and their overall revenues were down by close to 5% in 2008. So, in order to get an insight into the minds of their customers, they conducted this survey. From the results its looks as if the largest chunk of the SME’s current marketing spend goes on the traditional print Directory Advertising. This spend is then followed by small businesses developing their own websites and the combined they take 38% of the total budget. “Online” now consumes 40% of the SME’s marketing and advertising…