Mobile and Radio Promotion make a good fit.

Here’s a really good example of merging mediums, there are plenty, but I liked this one for its simplicity and a small bit of ‘wonder would that happen here?’ A Taco chain in Florida Taco Maker reported a 21% increase in Q1 sales, crediting a promotion it ran between radio advertising and mobile handsets for the increase. I don’t think there are many companies that can boast a 21% increase in sales, let alone double digit in Q1. They developed a new character called Juan Maker, and Mexican-American character that made radio appearances to chat about his freebies. These were […]