Twitter – Cop on To Twitter!

Personally, I think that, for many companies, it junk – pure and simple. Companies investing time, effort and presumably money to put up 140 characters at a time of absolute inane rubbish. Where’s the ROI – how is this being measured and, more importantly, why are you doing it? Someone told one of the big chiefs that it’s the ‘next big thing’ and so someone else dived on it. I could spend a lot of time on this – but I don’t have it handy – so I will have to accept the fact that companies are going to participate […]