digital

Twitter – Cop on To Twitter!

Personally, I think that, for many companies, it junk – pure and simple. Companies investing time, effort and presumably money to put up 140 characters at a time of absolute inane rubbish. Where’s the ROI – how is this being measured and, more importantly, why are you doing it? Someone told one of the big chiefs that it’s the ‘next big thing’ and so someone else dived on it. I could spend a lot of time on this – but I don’t have it handy – so I will have to accept the fact that companies are going to participate in this particular slice of …’Social media’. So, if you are a SME and are going to dive in – don’t before you ask a few pertinent questions and have them answered them satisfactorily. Who’s going to monitor this internally and how do you justify the time and expense, how do you measure the return of the investment. If a company was ‘speaking publically’ they would normally have someone senior front of house or even used the services of a PR agency. Letting someone with limited company knowledge or even a part time worker converse with your customers digitally is…