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Irish Newspaper Circulation April 2009

Well, looks like the “R” is claiming victims – The Red Tops. Month on month can be explained by at least the fact that they got an increase in March from Cheltenham – which has now vanished into thin air. The downturn certainly is doing the “Reds” no favours. In tumultuous market conditions, its really incumbent on publishers to be proactive. That means we have to wait until July or August to see how the indigenous titles are doing (not the eight or so days that these papers produce data) circulation wise. But look, what’s the rush. It’s very much swings and roundabouts some loosing some gaining.The market overall down marginally month on month and year on year not so marginally   2008 2009 20092 YoY MoM April March April +/- +/- Daily Mirror  69,137 65296 65,126 -3,841 -170 Daily Record  2,827 3302 2,625 475 -677 Daily Star 104,993 97313 94,968 -7,680 -2345 The Sun 104,375 99386 96,198 -4,989 -3188 Daily Express 3,294 3247 3,329 -47 82 Daily Mail  59,478 51470 50,746 -8,008 -724 The Daily Telegraph 3,443 3081 3,175 -362 94 Financial Times  5,070 4176 4,169 -894 -7 The Guardian 5,176 4499 4,666 -677 167 The Independent 2,317 1877…