digital

independent.ie internet figures

Nice to see some updates on the electronic side of some of the media with Independent Digital giving stats for their properties for March 2009. In the chart the blue line is independent.ie and the red are, collectively, the other sites. The average for the month was 113,256 the newspaper site and 26,800 for the others combined. I would point out that the figure for March 7th look a little spurious, but it’s the one published in the report. The spike on March 23rd can be put down to primarily to a sporting weekend of the Grand Slam and the boxing, but there also could be a secondary factor in the passing of Jade Goody over that weekend which was a much searched news story that day. It’s broken down into two distinct areas- independent.ie and their other properties : www.loadzajobs.ie, www.herald.ie, www.loadzajobs.co.uk, http://announcements.independent.ie, www.themeetingpoint.ie, www.yourlocal.ie, www.loadzacars.ie, www.kerryman.ie.

digital

Mobile and Radio Promotion make a good fit.

Here’s a really good example of merging mediums, there are plenty, but I liked this one for its simplicity and a small bit of ‘wonder would that happen here?’ A Taco chain in Florida Taco Maker reported a 21% increase in Q1 sales, crediting a promotion it ran between radio advertising and mobile handsets for the increase. I don’t think there are many companies that can boast a 21% increase in sales, let alone double digit in Q1. They developed a new character called Juan Maker, and Mexican-American character that made radio appearances to chat about his freebies. These were recorded live and during the interview Juan offered listeners the chance to get a 1lb burrito, free, if they sent a text as requested by that particular interview** Participating hungry Florida residents on receipt of same would then present that text (coupon?) at participating outlets to redeem the freebie. They are quoted as getting 5,000 texts and redeeming 2,500 burritos over the 6 weeks of the promotion. If you break that down it’s (working on a 5 day week) its 166 text a day – hats not a huge ask. Interestingly, each text requested by their character Juan was different…

digital

Twitter – Cop on To Twitter!

Personally, I think that, for many companies, it junk – pure and simple. Companies investing time, effort and presumably money to put up 140 characters at a time of absolute inane rubbish. Where’s the ROI – how is this being measured and, more importantly, why are you doing it? Someone told one of the big chiefs that it’s the ‘next big thing’ and so someone else dived on it. I could spend a lot of time on this – but I don’t have it handy – so I will have to accept the fact that companies are going to participate in this particular slice of …’Social media’. So, if you are a SME and are going to dive in – don’t before you ask a few pertinent questions and have them answered them satisfactorily. Who’s going to monitor this internally and how do you justify the time and expense, how do you measure the return of the investment. If a company was ‘speaking publically’ they would normally have someone senior front of house or even used the services of a PR agency. Letting someone with limited company knowledge or even a part time worker converse with your customers digitally is…

digital

Mobile Sites for Newspapers

In the last ground of electronic ABC figures there were some extra interesting stats furnished by the Guardian. They launched a mobile site earlier this year and they gave a first look at some of the data.  Overall they had 27,324,309 unique users to its site in April – making it the most visited site out of all the UK morning papers. But the mobile site attracted 101,000 and 2.1m page impressions during the month. More interestingly, two thirds of that traffic came from either an iPhone or iPod Touch. “The Web” seems to feature very high on the agenda of Apple disciples. Figures released by AdMob showed that, from their tracking, that although Symbian have a 52% market share of handsets worldwide the operating system only accounts for 7% of HTML mobile usage.   The iPhone users as a group have a much greater propensity to use the web. Perhaps those that want to use the web via a handset have simply gravitated to that mobile device. But it’s some good news for publishers as that are seeing declines their traditional media, maybe mobile apps would be worth a look.

Print

Newspaper Web Statistics

Its a pity we are not privy to statistics like these and timely ones as well. Our print friends across the pond have released their year on web stats for April. The figures apply to “total unique users/browsers for the month” for each digital title and is conducted by the ABC. I just thought it was worth throwing them up to see what the trend was …… anyone.? !   April ’09 April ’08 +/- Online MailOnline  23,153,003 18,039,943 28% Online guardian.co.uk  27,324,309 18,546,017 47% Online The Independent  10,432,660 6,393,022 63% Online Mirror Group Digital  8,596,963 4,277,502 101% Online The Sun  20,567,178 14,068,523 46% Online Times Online  21,585,569 15,406,254 40% Online Telegraph  23,875,251 18,646,112 28% In droves people are flocking to online news gatherers. Plenty of reasons for that. Most of the websites have become fairly dynamic publishing throughout the day (not breaking news only – God forbid). I’ve be intrigued to see the browser shift. Personally I’d say that they are experiencing a serious move towards the handset and something worth keeping an eye on. The FT does get audited and has about 7m  unique a month. But in the words of the FT: We’re trying not to get…

digital

Mobile Phone Numbers

This morning, Vodafone delivered their annual results. Overall, pretty healthy on the surface as they turned €41b and EBITDA was €14.5b. But they had a charge against that of nearly €6 (impairment charges) ‘primarily in respect of Spain’ – and said no more on that. Its wasn’t the only lack of transparency, possibly as they are Preliminary results, with more details to follow? As a  Nation we are now, bundled into ‘other Europe’ so its impossible at this stage to get comparative numbers about our usage etc against our compatriots around the world. All it reveals is that, as of 31 march 2009 they had 2,264,000 customers here – down 89,000 on they same period last year and that 70% of those customers are prepaid. I’d prefer to have the average revenues, texting and data numbers, but its wouldn’t be fair to break up the new economic area of ‘other Europe’ to try and extrapolate those numbers.

Print

Irish Newspaper Circulation April 2009

Well, looks like the “R” is claiming victims – The Red Tops. Month on month can be explained by at least the fact that they got an increase in March from Cheltenham – which has now vanished into thin air. The downturn certainly is doing the “Reds” no favours. In tumultuous market conditions, its really incumbent on publishers to be proactive. That means we have to wait until July or August to see how the indigenous titles are doing (not the eight or so days that these papers produce data) circulation wise. But look, what’s the rush. It’s very much swings and roundabouts some loosing some gaining.The market overall down marginally month on month and year on year not so marginally   2008 2009 20092 YoY MoM April March April +/- +/- Daily Mirror  69,137 65296 65,126 -3,841 -170 Daily Record  2,827 3302 2,625 475 -677 Daily Star 104,993 97313 94,968 -7,680 -2345 The Sun 104,375 99386 96,198 -4,989 -3188 Daily Express 3,294 3247 3,329 -47 82 Daily Mail  59,478 51470 50,746 -8,008 -724 The Daily Telegraph 3,443 3081 3,175 -362 94 Financial Times  5,070 4176 4,169 -894 -7 The Guardian 5,176 4499 4,666 -677 167 The Independent 2,317 1877…

digital

Offline Drives Online Traffic

I sometimes get the feeling that business are all too willing to abandon their “heartland” (traditional media) in favour of the new holy grail (new media). I would hurriedly say that I believe that a business will not prosper in today’s climate without an online presence. But, it’s the marriage of both that critical. Your offline presence can, and will, drive your online traffic. So, how you project yourself offline should be carried through online. I did some work for a company and one of the areas I looked at was their web traffic and where it originates. By way of explanation, the company name (as it traded under) was not a term found in regular English and it was very unique. In their offline advertising they brand themselves very strongly in terms of that business name, what they do (keywords) and their address, both physical and web. Looking through their stats I found that the highest search phrase driving traffic to their site is their unusual business name, by quiet a stretch. It’s a very strong indication that, in this case, the offline is definitely driving online traffic. A classic example of a offline advertising driving online is based…