Directory Advertising Tips

Directory advertising is very different to other forms of print advertising. When someone picks up a directory we are practically assured that they are ready to buy, you ad has to reflect this state of mind. “Brand ads” which fit in nicely in some print or magazines will not cut it in a directory. These is one reason for you ad in a directory – that’s the get the directory user to ring/email/visit your website – to complete the call to action. Remember, the user is making a choice between alternatives – your ad is surrounded by competition and you […]