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Directory Advertising Tips

Directory advertising is very different to other forms of print advertising. When someone picks up a directory we are practically assured that they are ready to buy, you ad has to reflect this state of mind. “Brand ads” which fit in nicely in some print or magazines will not cut it in a directory. These is one reason for you ad in a directory – that’s the get the directory user to ring/email/visit your website – to complete the call to action. Remember, the user is making a choice between alternatives – your ad is surrounded by competition and you have to stand out from the crowd. Sometimes you competitors will really give you a hand in this respect – by placing absolutely tragic ads in a directory, forcing readers to look elsewhere. There are a few rules to follow when creating a directory ad which are set out here. This may seem like “Director Ads 101” and perhaps even a little patronising, but you would be surprised the mistakes even the largest of companies make. Creative beats Cleaver Cleaver? Directories are not the place to be ‘cleaver’. It’s the last mile and you can’t afford to try and out…