Directory Advertising for Small Businesses

If you are looking at taking an ad in a directory then there are a few points you should consider before entering that process. First things first and a point that is overlooked: this type of advertising is ‘directional’, it’s needs driven. When someone picks up a directory there is a very high probability that they have made a decision to make a purchase. A directory is going to help them make a choice between the visible alternatives. If you are not in that directory, then you are not going to be in that selection process. A decade ago, that […]

Marketing Mobile Coupons and Mobile Tickets

Dominos (www.dominos.com), in the USA anyway,  have taken a real leap forward in my opinion with their new mobile coupon offering. For some time now, Dominos have encouraged customers to ‘opt-in’ to their mobile medium i.e. give details of nearest store, mobile number and permission to be contacted via text. They have partnered with www.air2web.com/ who look after the mobile coupon marketing for them. Opt in customers then receive ‘mobile coupons’ which they can use when they are buying online or online via dominos mobile site. As dominos know the geographic location of customers (because of the store location) they […]