digital

Localised Search

Google gives you every opportunity to make sure that your business not only appears in its search engines, but that it also has a ‘local’ dimension to it. Some companies seem to throw their hat at the whole search scene as they feel that, in the greater scheme of things, they, as a local business, won’t be found. But the search engines and SEO in general really do place an emphasis on companies being locally found. In the USA it’s a tad more sophisticated with Google primarily using the searchers IP address to ‘geo-locate; US IP’s are in general much more geographically clustered, and then serve up results based on their location. Certainly for local searches I have done they have been ‘localised’ to city level but no further as my IP would not be a reasonable reflection of my actual location.  One ISP I used some time back showed my location as being in another county – so don’t rely too much in the IP to get you there. But people, looking for services especially, will search locally – Plumber Drogheda or Builder Galway, Courier Dublin etc. So, unless you have optimised your site to be found in those…