Adspend 2009

Looks like another bad say at the Ad office in 2009. New forecasts by Zenith Optimedia suggesting that worldwide Ad spend will be down by 7% – a drop of almost $31b to $453b. To put that $31b in perspective, it’s about half of the planned total Irish Government expenditure 2009. The only winner is online growing about 8% overall to $54b (display down, search up). The big losers are newspapers declining by about 12% nearly neck and neck with magazine advertising falling 11%. Unless the traditional media (all formats) actually begin to ‘hunt the money’ and go after the […]