Free Newspapers March 2009

Interestingly the circulations of the two free newspapers are out, nothing actually interesting in that, but interesting to look at it from a retrospective point of view. Since the bell sounded for round one, the Herald has taken a different stance on its circulation strategy. Firstly it maintained a safe distance in the early months, then reducing numbers again during the mid year migration to sunnier parts and then back on top for the return of the school run. The Metro however has maintained a relatively even keel since its inception, hatching around the 70k-75k mark for over two years. Notably since the outbreak of peace and with the proposed merger, the light between the titles has been minimal – showing the lack of fight in either animal.


New Search Engines

Two relatively new search engines to have a look at. One looks like a mega spam fest and the other, while narrowly focussed, is very interesting. is the first and I think it really has a short life span. It allows registered users to submit sites then other registered users vote these sites it up or down the search results! As I said – spam heaven. I registered and searched for ‘Ireland’ where there were four, yes 4, results returned; “Dublin” returned no results at all. Whilst I wish them luck in the venture and as much as I think it’s interesting, I also feel that it not going anywhere fast. Alternatively is a much more interesting prospect. It’s a business search engine that uses semantics to provide “meaning-based results”. It says that it has indexed thousands of articles from various new sources and the searches are based on meanings and relationships not specifically the actual keyword. According to their own blurb they believe that these search results give better, more rounded results than other search engines. Once you conduct a search is then gives you ways to redefine your original term by filtering it. The filters are…