Multivariate Testing

I listened to a great presentation during Search Marketing World recently given by Russell Sutton of Conversion Works and his thoughts and insights on Multivariate Testing. This allows you to test the effectiveness of different page designs/layouts on traffic retention. If some of your landing pages have high bounce rates then you could well do with looking for clues as to why the rates are so high. As Google point out, visitors will leave a web page within a couple of seconds if they don’t find a compelling reason to go deeper into your site. If that compulsion is lacking […]