digital

SEO and Hotels/Accommodation

I did some work on the area of Hotels and Accommodation recently. As the JNIR report pointed out so clearly, the accommodation business is really driven by internet search with 51% of Irish respondents saying that they used the internet to look up travel information in the past 6 months. Furthermore some 324,000 Irish people had booked hotels or accommodation in the past six months online. So, for a hotel or any business offering accommodation, internet search is simply too important to take lightly. But I question whether businesses are responding to changing search queries? A great piece of research from Hitwise UK in February showed that that Internet searches for Valentine breaks to UK destinations only had increased 50% in comparison to the previous year. Similarly searches for “Valentines Weekend Paris” and related expressions were down 30% on the previous year. These changes are most likely linked to the economy and the prevailing uncertainty. For the Valentines break searches were still being conducted for some form of romantic recreational respite (the alliteration is free there!) but the 2009 searches more locally and cautiously focussed. I set up a ‘money related’ Ad on an Adwords account for a business in…