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Compact Vs Broadsheet

Here’s an interesting one: Delving back to early 2007, this chart shows the number of broadsheet verses compact editions of the Irish Independent Actively Purchased. The actively purchased is used as I wanted to strip out bulks and see if the buying habits of the ‘hand in pockets’ population were swaying towards or away to a particular format. Non bulk sales of the compact are 81,352 (61%) whilst sales of the broadsheet are 51,186 copies per day. Broadsheet numbers are down 10,000 copies whilst the compact is up 4,000 over the two years. So there is a definitive shift towards the compact. Considering that the first full audited 6 month period from June to December 2004, the compact was showing about 40% of the actively purchased sales it shows that there is an ever growing appetite for the smaller version.

digital

JNIR 2009

The latest JNIR arrived showing the web audiences of the participating websites. It shows that, out of the websites surveyed, Yahoo was the highest placed. Universe 3,526 100% Yahoo.ie 635 18 Eircom.net 413 12 RTE.ie 206 6 Irishjobs.ie 154 4 Golden Pages.ie 147 4 Ticketmaster.ie 140 4 Irishtimes.com 132 4 Independent.ie 132 4 Entertainment.ie 102 3 Myhome.ie 99 3 Breakingnews.ie 94 3 Irishexaminer.com 52 1 Pigsback.com 33 1 NightCourses.com 23 1 Hotpress.com 18 1 DayCourses.com 15 0 At least the JNIR (whilst not perfect) does go some way to try and get some demographic data into the area of Irish Internet Search. Google’s Ad Planner data have possibly a more accurate picture of the top websites. Oddly enough (!) they are all too modest to reveal their own figures in their own data, but it still gives you an indication of the volumes going to each website. Portals, Social websites and News are the strong candidates there. Whereas Google would have some great data on the entire web, they certainly aren’t disclosing it in the Ad Planner data. Site Past Month Audience Unique Users % yahoo.com 990,000 37.80% live.com 920,000 35.10% facebook.com 830,000 31.60% msn.com 760,000 28.90% bebo.com 750,000 28.50%…

digital

Public Relations Firms and SEO

For a business that extols the virtues of publicity, the PR industry as a whole is a little shy in self promotion. I had occasion to research a small fraction of the industry some time back and I found it seriously lacking in the search engine results. I looked at some fairly standard industry public relations keywords to see how individual firms rated against them in results. Now, I would like to state that whilst the industry may seem in the face on it fairly generic it’s actually quite fragmented. Some firms specialise in specific narrowly focused areas and therefore would not show up in results for broader terms. I looked at 30 keywords and at over 100 public relations firms to see how each of the companies rated against those search terms – up to the first 50 results only. To be quiet frank, I think that looking at the first fifty results was being particularly generous indeed. Only twenty nine of the 110 companies looked at managed to rank in a Google search for any of the 30 terms. I thought given the nature of their industry that the firms would be suing the internet a little more effectively….

digital

Google Search Results Related Searches.

Late March, Google announced that it was going to make two variations to its search engine results, the first of which I will deal with here. Herein, at the bottom of the results pages, Google will give you ‘more useful related searches’ to the expression that you have just searched for. They quote that their algorithms “understand” the search term and can therefore throw up some useful, related search expressions. It’s a handy feature and it would be interesting to know more about the relative strengths of the ‘related searches’ to the original search. For example, I searched the term ‘Bebo’ and was returned these as ‘related’ searches: On the face of it, they all seem very ‘handy’ alternative expressions. But I question why these particular expressions were chosen. If you look at these in the Google Keywords Tool you get their search volumes: Bebo Stuff at 590 seems relatively weak in comparison to the other suggestions. Working with Google’s keyword tool can show you ideas based on the keyword of “Bebo”. It suggested phrases (and their search volumes) like Bebo Page (33,100) and Bebo Sign in (201,000). Frankly I would think that these might have made the list instead of…