digital

2D Barcodes

I’ve been a fan of QR Codes (2D Bar codes) for some time, looking at them first to see if I could utilise the technology to issue unique WAP links for various products. I could (and may still) and the technology is excellent in that respect, but the real problem was with their adoption, which was, well, lacklustre and fragmented. The technology allows you to capture a 2D code image with a mobile phone camera which is subsequently converted to one of a few (pre) chosen options. The QR code could be pre coded to be a URL for the phone’s browser; it could be text, an SMS or personal details. Taking a snap of a QR code on a business card automatically transfers the all the ‘contact’ details to the phones phonebook, saving the recipient having to key it in. This particular application is big news in the Orient where at one point every self-respecting business person had a 2D code on the underside of his or her business card.  But they also began to feature heavily in advertising too. Some very quick practical mobile marketing uses: The picture here was for the release of “28 Weeks Later” – all the way back in Sep ’07.   The…