digital

Page Titles

The ever present debate on title tags and what is deemed its acceptable face. The agreed wisdom is that the title tag of a document will only be displayed to roughly 66-68 characters in Google. Other engines have their own set of rules. For example Yahoo will display strictly 120 characters. I blame it squarely on the pixels. Somewhere, someone in each of the search engines has decided that the amount of title displayed in a search result has to be no more than X pixels in length. The number of characters displayed will then depend on the sentence structure i.e. how many double space characters or special characters (like this ? or this &) are used in the sentence will determine when it becomes truncated: The people at the World Wide Web state the following The title should ideally be less than 64 characters in length. That is, many applications will display document titles in window titles, menus, etc where there is only limited room. Whilst there is no limit on the length of a title (as it may be automatically generated from other data), information providers are warned that it may be truncated if long. Regardless of the…

digital

2D Barcodes

I’ve been a fan of QR Codes (2D Bar codes) for some time, looking at them first to see if I could utilise the technology to issue unique WAP links for various products. I could (and may still) and the technology is excellent in that respect, but the real problem was with their adoption, which was, well, lacklustre and fragmented. The technology allows you to capture a 2D code image with a mobile phone camera which is subsequently converted to one of a few (pre) chosen options. The QR code could be pre coded to be a URL for the phone’s browser; it could be text, an SMS or personal details. Taking a snap of a QR code on a business card automatically transfers the all the ‘contact’ details to the phones phonebook, saving the recipient having to key it in. This particular application is big news in the Orient where at one point every self-respecting business person had a 2D code on the underside of his or her business card.  But they also began to feature heavily in advertising too. Some very quick practical mobile marketing uses: The picture here was for the release of “28 Weeks Later” – all the way back in Sep ’07.   The…